EST. BHADOHI, UTTAR PRADESH · INDIA

Where Art Meets
Craft.

Handmade rugs from Bhadohi, India, crafted with generations of artisan skill for homes worldwide.

Artisan hands weaving rug threads on a traditional loom

"Every thread represents a voice, every knot a decision of patience."

· Bhadohi Master Weaver
THE MANIFESTO

Born in Bhadohi.
Built on legacy.

S Kumar did not choose Bhadohi; he was born into it. Growing up in India's carpet heartland, the rhythms of the loom were second nature. What began as an inherited craft grew into a clear conviction: the finest handmade rugs deserve to reach homes directly, with complete transparency in origin and craft.

Indo Knots is that conviction made real. A brand built directly at the source, working alongside master artisans who have preserved these heritage traditions for generations. Every rug that leaves our workshop carries not just a design, but a place, a person, and a process that cannot be replicated by machines.

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THE TWO PILLARS

Two distinct techniques.
One absolute standard of excellence.

METHOD 01Hand Tufted

The Tufted Gallery

A tufting gun drives yarn through a canvas backing by hand, allowing our artisans to render intricate patterns and textures with remarkable precision.

Tidal Wave Wool RugPatra
BROWSE TUFTED DESIGNS→
METHOD 02Hand Knotted

The Knotted Gallery

Each knot tied individually around warp threads by hand, one by one. The most demanding form of rug-making, producing pieces of extraordinary density, depth, and longevity.

Sage LatticeNoor
BROWSE KNOTTED DESIGNS→
ETHOS

A rug is a profound statement of presence.

It represents an architectural connection between past and present, linking the weaver's hands directly to the room that holds it. Our values are not merely aspirational. They are operational.

01.

Craft preservation

We protect endangered weaving traditions not by archiving them in museums, but by keeping artisan looms actively running and commercially viable.

02.

Artisan dignity

Fair wages, safe conditions, and proper attribution. The people behind each rug are partners, not invisible labour.

03.

Responsible materials

Pure virgin wool, natural fibers, and responsibly sourced materials chosen specifically for how gracefully they age over decades of living.

04.

Global reach, local roots

We bring Bhadohi craftsmanship directly to homes worldwide while honoring the weavers and villages behind every piece.

IN YOUR HOMES

Living with Indo Knots.

Real photographs shared by our clients and collectors around the world, showcasing how our handmade rugs live and age in authentic residential spaces.

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Residential living room with a styled rug
DIRECT TO INTERIOR

Your home, your story.

For homeowners who seek intentional design and view a rug as a foundational architectural anchor rather than a temporary furnishing. We bring the workshop directly to you: no middleman markups, full transparency on craft and origin.

BROWSE THE COLLECTION→
Architect studio design board and workspace
STUDIO PARTNERS

Your vision, our craft.

For interior designers and architects who need a manufacturing partner they can trust. Custom dimensions, bespoke palettes, trade pricing, and the confidence that every bespoke piece will be executed to exact architectural specifications and agreed delivery schedules.

EXPLORE TRADE PARTNERSHIP→

"Every rug has a story woven into each thread, knot, and colour. May you find the piece that feels like it was made just for you."

INDO KNOTS · BHADOHI, INDIA