EST. BHADOHI, UTTAR PRADESH · INDIA

WHERE art MEETS
CRAFT.

Handmade rugs from the carpet capital of the world — crafted with generations of skill, made for homes everywhere.

NEW ARRIVALS

Recent additions.

VIEW FULL CATALOGUE
Sage Lattice

Sage Lattice

Hand Knotted

Wool & Silk Blend

Noor

Noor

Hand Knotted

Wool

Patra

Patra

Hand Tufted

Premium New Zealand Wool

Artisan hands weaving rug threads on a traditional loom

"Every thread represents a voice, every knot a decision of patience."

— Bhadohi Master Weaver
THE MANIFESTO

Born in Bhadohi.
Built on legacy.

S Kumar didn't choose Bhadohi — he was born into it. Growing up in the carpet capital of the world, the rhythms of the loom were as natural as language. What began as an inheritance of craft grew into a conviction: that the finest rugs in the world deserved to reach the finest homes in the world — directly, honestly, without the layers of middlemen that have long diluted both value and story.

Indo Knots is that conviction made real. A brand built at the source — in the workshops, with the artisans, using the same age-old techniques that have made Bhadohi synonymous with handmade excellence. Every rug that leaves our workshop carries not just a design, but a place, a person, and a process that cannot be replicated by machines.

READ THE FULL STORY
THE TWO PILLARS

Two distinct techniques.
One absolute standard of excellence.

METHOD 01Hand Tufted

The Tufted Gallery

A tufting gun drives yarn through a canvas backing by hand, allowing our artisans to render intricate patterns and textures with remarkable precision.

Patra
Patra
Oceanic Swell
Oceanic Swell
BROWSE TUFTED DESIGNS
METHOD 02Hand Knotted

The Knotted Gallery

Each knot tied individually around warp threads by hand, one by one. The most demanding form of rug-making, producing pieces of extraordinary density, depth, and longevity.

Sage Lattice
Sage Lattice
Noor
Noor
BROWSE KNOTTED DESIGNS
ETHOS

A rug is a profound statement of presence.

It is an architectural connection — between past and present, between the hands that made it and the room that holds it. Our values are not merely aspirational. They are operational.

01.

Craft preservation

We protect weaving traditions that are at risk of disappearing — not by putting them in a museum, but by keeping them commercially alive.

02.

Artisan dignity

Fair wages, safe conditions, and proper attribution. The people behind each rug are partners, not invisible labour.

03.

Responsible materials

Premium wool, natural fibres, and responsibly sourced materials — chosen for how they age, not just how they look on day one.

04.

Global reach, local roots

We ship the craft of Bhadohi to homes worldwide — without losing the story, the soul, or the village it came from.

PORTFOLIO

Each piece, a world.

Overhead flat lay of Sage Lattice handmade rug
INSPECT WEAVE

Sage Lattice

KNOTTED

Wool & Silk Blend

8' X 10'

Overhead flat lay of Noor handmade rug
INSPECT WEAVE

Noor

KNOTTED

Wool

6' X 9'

Overhead flat lay of Patra handmade rug
INSPECT WEAVE

Patra

TUFTED

Premium New Zealand Wool

Custom sizes available

Overhead flat lay of Oceanic Swell handmade rug
INSPECT WEAVE

Oceanic Swell

TUFTED

Premium New Zealand Wool Blend

4' x 4'

Residential living room with a styled rug
DIRECT TO INTERIOR

Your home, your story.

For those who want their home to mean something — who see a rug not as a commodity but as a considered choice. We bring the workshop directly to you: no middleman markups, full transparency on craft and origin.

BROWSE THE COLLECTION
Architect studio design board and workspace
STUDIO PARTNERS

Your vision, our craft.

For interior designers and architects who need a manufacturing partner they can trust. Custom dimensions, bespoke palettes, trade pricing, and the confidence that every piece will be executed to specification — and on time.

EXPLORE TRADE PARTNERSHIP

"Every rug has a story — woven into each thread, knot, and colour. May you find the piece that feels like it was made just for you."

INDO KNOTS — BHADOHI, INDIA